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Research papers

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019
Author: Colin Ingram
Company: Kantar
May 22, 2019
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Citation

Ingram, C. (2019a, May 22). Optimising ROI on social media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/optimising-roi-on-social-media